99.9% of my ideas never see the light of day. Mostly that’s a good thing.
But there are a few bits i’d kill to have made.
Here’s a few from pitches and existing clients that the universe (and in one case Universal) conspired to stop* for one reason or another. *for now
If only…Universal said yes. Cancer Research said yes. And Despicable Me became Despicable C and raised millions for Cancer Research through an innovative Give to Watch scheme. If only.
An incredible man with an incredible dream which we came close to helping him realise…
The Times.
How to write your own obituary. Proved self-fulfilling for this script.
Never throw away a good idea. This became our Schwartz Sonic Poster, winner of Google’s Innovation Award at Eurobest. But i’d still love it as wallpaper.
We pitched Paddy Power. They asked us to go too far. We went too far. And lost the pitch
And then we went too far for Paddy Power again – though Donny and Ronny were up for it and their agent had agreed. So who knows…one day.